Marketing Management Final doc

Part 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.   •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…

Conduct a SWOT (strength, weaknesses, opportunities, and threats) analysis of the 3-page Corporate Travel Policy

Q2. Murad has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Murad has been directed to study the of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment F) All ANSWER: Explanation:

Business Name : ADIDAS X PARLEY.  1. Market Segmentation, Target Market, Positioning?

SWOT Analysis Uber Ridesharing Threats What are the tactics that competitors use to pursue customers? What are the strengths of the company's biggest and or emerging competitors? In what ways are the competitors' products or services superior to the company's offerings? How are competitors likely to respond to any changes in the way the company markets? Is the company behind in adopting new technologies for marketing? Describe any ways in which international competitors are taking away market share? What do customers dislike about the company? Describe and analyze if market demand is decreasing?

Case Study: Marketing ethics Make Yourself Feel Good   The Ethical Superstore (http://www.ethicalsuperstore.com) states its mission as enabling customers to make choices that let them feel good about their purchases. To this end, they offer a broad range of products from ethical sources around the world. The Ethical Superstore takes all the angst out of ethically conscious buying and relies on customers’ passions rather than price sensitivity. The website is a one-stop-shop to protect the planet, find eco-friendly alternatives, support farmers and small businesses in developing countries, buy fair-trade items, use local resources, and cut carbon emissions. With scarcely a thought, the environmentally concerned consumer has had all the hard work taken out of purchasing decisions. Customers can even make an extra charitable donation at the checkout!   What are the likely buying factors for customers making purchases from a business like this? Is it ethical to charge a premium price for…

Module: Marketing Strategies; 1. The company recognises the importance of environmental scanning not only to analyse the present state of the environment but also to plan for the future. Analyse this statement and advise Samsung on the process of scanning the environment.

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years.  The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1     What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?

PESTLE analysis on what could affect the availability and marketability of a shampoo business product in the Philippines?

4 Week 4 - Managing marketing information ● Assessing market information needs ● Developing marketing information Marketing research Analyzing marketing information The marketplace (Team A) Café De Carol is a very popular fast-food chain in Hong Kong. a. Use the BCG Growth-Share Matrix to evaluate the market attractiveness of fast- food industry in Hong Kong. b. Discuss the strengths, weakness, opportunities, and threats of Café De Carol in terms of SWOT analysis in the fast-food industry in Hong Kong. c. Comments on the current Marketing Mix (4P) of Café De Carol and provide recommendations when needed. (CIL

The concept of "Triple Bottom Line" (TBL) incorporates: a) Profit, People, Planet b) Profit, Plan, Process c) People, Planet, Process d) Profit, Product, Promotion e) None of the above

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Our research question: How We Lunch Our New Products in Cosmetics Industry? Our Content: 1. Introduction of Cosmetics Industry  1.1. Overview of Cosmetics Industry - Why we chose cosmetic as our products? 2. Literature review of Cosmetics Industry 2.1 Define keywords (Launching, Cosmetic Industry) 2.2 Choosing Brand Name of Cosmetics Industry 2.3 Designing Logo of Cosmetics Industry 3. Case Study of Cosmetics Industry  3.1 Introduce New Product of Cosmetics Industry 3.2 Background of New Products of Cosmetics Industry  3.3 Marketing Strategy of Cosmetics Industry  3.4 Target Customers of Cosmetics Industry  3.5 Competitive Strategy of Cosmetics Industry 4. Application of the theory to the case of our Cosmetics Industry 5. Conclusion and Recommendation for Cosmetics Industry 6. References

All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

Task 27Marketing and non-profit organizationsWhich of the following statement (s) is correct? Select one or more options: A- Systembolaget often says in their commercials that they are not like other companies. Among other things, there is no sale on alcoholic beverages. Principles from the subject of marketing are therefore not applicable to Systembolaget's operations B- Public companies such as the Swedish Tax Agency and the Swedish Social Insurance Agency can use marketing principles to communicate with us citizens. C- Marketing is not relevant for charities such as SOS Children's Villages and Amnesty International as the exchange between the donors and the organization can not be compared to the exchange that takes place between a "regular" product-producing company and its customers

management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail?  3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum.   TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…

management 231 marketing1 Product line extension occurs when a firm’s management decides to add products to an existing product line. Product line extensions can often be described as an upward stretch, a downward stretch, or a two-way stretch. Discuss the difference between each of the product line extension techniques. 2 Why do some new products succeed, and others fail?  3 Read the Case study TeleBrands is at the forefront of shaping the fast-paced TV-brands market. Its track record speaks for itself. TeleBrands has grown from R36 million in annual sales in 1987, to selling over R900 million annually in 2007. The world leader in TV-branded products, TeleBrands supplies major retail accounts across the entire retail distribution spectrum.   TeleBrands is completely integrated, directly controlling every aspect of its business including manufacturing, marketing, and retail distribution. With full ownership of products and complete control over manufacturing, TeleBrands is able to…

Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in a better way.

Colgate “Kitchen Entrees” FAILED WHEN IT WAS INTRODUCED INTO THE MARKET. PRESENT A REPORT ON WHY IT FAILED

Strategies to mitigate greenhouse gas emissions in animal agriculture. Comprehensively discuss only two (2) strategies researchers have developed to help reduce methane emissions, especially from ruminants, in animal agriculture. Formulate a suitable title to capture the information above

briefy explain What is Sustainability? briefy explain What is Information Technology? briefy explain What is the relationship between IT and Sustainability?

Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.

Article: Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotel's Inclusive Business Model?  1. Provide and overview of the case and discuss how DEI is associated with Lemon Tree's business strategy. What are the major challenges (lega, regulatory, financial or branding/competition) that Lemon Tree would face in implementing its DEI model in the United States?

Strategic management.    Proposed Mission Statement of Krispy Kreme Doughnuts Inc 2015. Krispy Kreme Doughnuts provides people of all ages (1) the highest quality doughnuts and coffee (2) in the industry. We actively serve customers across the UnitedStates and globally in more than twenty countries (3). We are proud of our Doughnut Theaters (7), where customers watch fresh hot doughnuts being made and order them while they are still hot. We work diligently with many nonprofits including schools and churches to help with fundraising activities (8). We continually upgrade our production technology (4). We provide our employees with meaningful employment, fair wages, and an ethical workplace (6, 9), while providing a fair return on investment for our shareholders. Please use own words. You are required to create a new mission for the organization like the above mission statement given, which based on 9 components of mission statement as put the numbering in (..) bracket follows above…

Ansoff Matrix Market penetration- Coca-Cola co. Increase market share by selling more goods or by acquiring new consumers usually by applying 'Promotion' part of the Marketing Mix is a strategy for market penetration in current sectors. Coke has been able to use its amazing brand strength to penetrate the market year after year by developing an association between Coca-Cola and Christmas, such as the classic Coca-Cola Christmas advert, which helped boost sales throughout the holiday season. Product Development This involves thinking about how new products can better satisfy client demands and outperform competitors in existing markets. Coca-first Cola's foray outside its original recipe came with Cherry Coke, which was introduced in 1985, and was the result of competitive pressure from small-scale producers who saw a lucrative potential in adding cherry-flavored syrup to Coca-Cola and then reselling it. There have now been successful launches of various flavors such as lime,…

1. Conduct market segmentation for "Aria" based on the SEG questions. How many segments would you would retain? Why? Decide which segment should be the primary target market and explain why.

Q: Explain the following terms: Digital Marketing, intranets and extranets.