MKT205_Module_Five_Milestone

5. How has the Internet aided in the administration of the marketing concept of customer relationship management (CRM)?

Explain business-to-consumer (B2C)e-marketing.

What I Know Activity 1: Pre-Test for this Chapter Directions: From the pool words inside the box, choose the appropriate term for each description below. Market share Durable Undifferertiated goods Satisfaction Consumer goods Branding Current demand Primary demend Brand equity Marketing Consumable 1. It is a form of communicating or promoting the value of a product, senvia. or brand to the consumers, 2. These are goods that are purchased for personal consumption andlor for the household use. 3. These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. 4. This is the availability of manufacturers to successfully distinguish their products from other competitors. 5. This is the appreciation in a brand's value from the point of view of 6. It is a product whose benefit can only be used by a consumer for a ahort period of time, sometimes only a few minutes. . These are products…

Use ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability   Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketing

Quick response strategy gets prevalence today in the market.why? Explain

Provide 1 example on the impacts of the 4th IR on marketing inMalaysian context (strictly 1 page)

What do you mean by full-line forcing.? How do you think it affect some stores relating to some sellers of shopping goods like certain clothing lines? In what way do you think it is unethical?

subject: Technology marketing write how can you sell me the old model Radio

QUESTION 2 In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play a very important role in influencing consumer choices. Marketers acknowledge that among these forces, internal forces are among the most difficult to understand, as the important traits of consumers vary by individuals and also change over time. Discuss how these internal factors can be an important force in delivering value to the customers.

Find five variables that have helped business-to-consumer (B2C) internet commerce grow, and briefly describe each.

Q4. Describe factors played role in the progress of digital marketing?

Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

1) Define each of the four PS. Does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? 2) Do you see any issues with this framework in relation to service product? Explain.

Explain and describe the 4Ps on Marketing?Explain marketing's role in each of the 4Ps? Explain the 4Ps and roles demonstrating that you have a good understanding.

1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.

Marketing question ... What role do post-purchase surveys and feedback mechanisms play in improving products and services?

Using practical examples to clarify each concept fully,discuss the three concepts that are commonly associated with marketing on the internet.

Which marketing philosophy focuses more on the manufacturer and not the customer?   Question 8 options:   a)  Production orientation   b)  Demand Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

The History of Beats by Dre headphonesThe Beats by Dre headphones came into existence in 2006 & brought lots of changes to the market of headphones. The idea of creating this brand was conceived by Jimmy lovine who was concerned about 2 main issues facing the music industry. The 1st problem was related to how privacy was affecting music sales while the second issue was about the low sound quality of the plastic earbuds produced by Apple. While looking for solutions to these problems, Iovine discussed with Dr. Dre who also had sad experiences about the 2 issues.Following their discussions, Iovine told Dr. Dre about the idea of creating a brand that would take care of the issue of substandard earpieces. After agreeing on the deal, Iovine went ahead to get the opinions of wonderful musicians who could give him a few ideas of the things to do right. The musicians he spoke with include Pharrel Williams, Gwen Stefani, M.I.A, & will.i.am.At the beginning of the production, Beats was…

Discuss the concept of relationship marketing in CRM how has relationship marketing affected the business of the Amazon?