C201 Chapter13 Quiz

Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

19. A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies? A) Sales promotions B) Special offers C) Trade shows D) Point-of-sale displays E) Missionary selling

4. with the help of ONE case study "levi's jeans or pulser" advertisement, explain the concept of AIDA model. Using same advertisement you picked to explain AIDA model, how can you convert the ad to make it suit the AICA model.

Need the correct answer to this practice question I found online please selecting one of the choices below What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

Why don't brands like Lamborghini, Ferrari, Rolex advertise on TV?How do brands like these become the best in their field without ever advertising?Write an 800-word essay by researching cause and effect.   (Sir, this homework is very important, I will be very happy if you give importance to it)

1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.

a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations.   (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy?   (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk

(1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?

1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale  2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs.  3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations

Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy?   1. Customer service   2. The resulting manufactured cost of a new   product   3. Selection of distribution channels   4. They all are       The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following?   1. Value proposition   2. Customer perception   3. Goodwill   4. Brand       Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change?   1. It features more diversity   2. It has become more honest   3. It's moved from print to television   4. It has become more aspirational than informative

-Brand of health drink only for the urban market and that to be concentrated in the metro cities .-Brand of apparels that is wrong perceived as a low purchase item. -Your Brand of cold drink has been negatively targeted in your competitors advertisements. -You have to tie up with a bank that will provide the loan for the purchase of your brand of automobile. -Festival season means marketing opportunity for your brand of fast food .You want to make it a family affair and give some add ons to your customer, but for a limited period of time.

create a 3 kinds of different videos that applies the hospitality marketing trends and strategies. The video should be only 1 minute and ensure to have a caption on it. In this video you are creating and promoting something like food, cooking, rooms, place of a restaurant or hotel, amenities and facilities department sites in the hotel. Note: Your video should be reel, tiktok,     Search Results

9- Low-cost airlines such as Spirit Airlines are cheap but when a customer flies with them for the first time, gets upset when charged for printing boarding passes at the airport and for carryon luggage. When customers complain, these airlines point out that all those extra charges are clearly spelled out on their websites. This is a case of ______ gap. Group of answer choices communication standard delivery knowledge 10- Retailers that offer a broad variety of merchandise and low prices are known as Group of answer choices convenience stores full-line discount stores home improvement stores department stores 11- There are always long lines for getting gas at Costco and Sam’s Club. You may save quite a bit and equate price to________ , however, consumers should recognize price as the ________ made to acquire a good or service. Group of answer choices the money paid; overall sacrifice a fixed cost; variable payment a variable cost; fixed cost the break-even amount;…

Use ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability   Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketing

Look at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).

6. Stage of marketing that establishes lasting relationships through multidirectional channels so that information flows and facilitates access to products. Select one: a.Marketing 1.0 b.Marketing 2.0 c.Marketing 3.0 d.Marketing 4.0

Describe an example of a situation where using Azure AD would be a better choice, and explain your reasoning.

Beauty supplies What is paid search marketing? Explain where your advertisements show up in search engine results page (SERP) in a Google Search. Q2. Write how you can build a paid search marketing campaign for your product/store with Google. Start from opening a GoogleAd account. Q3. For a small store/operation like yours, what may be a better option for you between CPC and CPA. Explain. Q4. Ad rank has two components- bid amount and quality score. How you can improve quality score for your ads (given you cannot bid high for your small operation)?

True or False 1. Price as part of the marketing mix does not require advertising. 2. Direct marketing forms part of the B2C approach where the product is promoted to consumers. 3. Advertisements are paid. 4. Brand is the result of the customers' total experience with the product or service. 5. Advertising is part of the product because it is the product that is promoted. 6. Sales is synonymous to marketing. 7. We don't use advertising in the Place component of the Marketing Mix. 8. A TV commercial promoting a company's advocacy is not advertising because it does not push any of the company's products. 9. Established brands command relatively higher price. 10. The Promotional Mix is comprised of touchpoints through which a brand communicates to its target market.

LG developed Televisions with high quality speakers, and refrigerators with smaller freezers in India.This is an example of____   A.Straight extension   B.Product adaptation C.Brand adaption   D.Product invention

Brand managers of services often complain that their job seems more difficult than being a brand manager for, say, a sneaker. How does the flowchart support their claims? What must the marketer pay attention to?

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?