INTRODUCTION The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis. …show more content…
Type of Food or Restaurants Concept Age Not Important Important Very Important Less Than 20 1 4 21 to 30 2 1 31 to 40 2 1 3 41 + 1 1 Total 2 5 9 Price of the Food Age Not Important Important Very Important Less Than 20 1 4 21 to 30 1 2 31 to 40 4 2 41 + 2 Total 1 9 6 Location of the Restaurant Age Not Important Important Very Important Less Than 20 4 1 21 to 30 2 1 31 to 40 4 1 1 41 + 2 Total 12 2 2 Quality of the Food Age Not Important Important Very Important Less Than 20 5 21 to 30 3 31 to 40 1 5 41 + 2 Total 1 15 Weather Conditions Age Not Important Important Very Important Less Than 20 2 2 1 21 to 30 2 1 31 to 40 6 41 + 1 1 Total 11 3 2 Quality of the Service Age Not Important Important Very Important Less Than 20 5 21 to 30 2 1 31 to 40 1 5 41 + 2 Total 3 13 Factors’ Relation Diagram The collected information in the research shows that all the men and women interviewed chose the quality of food as the more important factor , followed by price. However, men considered service more important than price, but the difference was in only two people. The type of food came
Food is a basic need for everyone. Although many people prefer eating at home, many others will look for new places to dine in for a change. It is usually hard to find a table in famous restaurants unless you have a previous reservation. Famous restaurants owners enjoy a deluxe existence by having a better chance to meet important customers. The success of a restaurant depends on providing quality food and friendly atmosphere. Once customers like a certain restaurant they will usually revisit. Customers’ satisfaction is also an important element of success. Therefore, responding to customers’ needs could lead to outstanding results. Consequently, an efficient managerial approach could help a restaurant to provide both the high quality of food
By thoroughly describing an average visit to a fast food chain, the author achieves to establish experience. By mentioning the structure of the establishment and its warmly inviting feeling it draws more customers. Thus, this increases profit.
People tend to believe that restaurants that have the highest customer ratings and the most expensive food are the best. This is not true in many cases. Some restaurants even serve food of lower quality, yet prices on the menu are as premium food. Other restaurants try to play games with websites like Yelp.com and give customers a free desert for leaving a 5 star review. In fact, restaurants price items on the menu that cost more than other items; however, those items that are priced higher sometimes cost the restaurant much less money. Rent and labor have a huge impact on how the restaurant will price their items on the menu. Being in an area with tourist will also drive up the prices of food. For example, in Hawaii a McDonalds’ will cost
There are so many different restaurants serving so many different types of food. There are Chinese restaurants, Japanese restaurants, Classic American restaurants, Italian restaurants, it makes it difficult to decide what to eat at dinner time. What gives a restaurant the upper hand over its competition?
Hi in response to the request for local restaurants , places to stay, and things to do in Virgilina, VA. I found that there are several historical destination in town that may be interest to you such as the Virgilina Town Hall the place where all the important decisions involving the town of Virgilina are weighed. Below is a list of hotels, Restaurants, and activities with in 40 miles of Virgilina, VA.
The figure have conducted the framework for measuring customer references on selecting a restaurant. Socio-demographic profiles as the moderator in determining the effect of restaurant selection. Hence, it forms this conceptual framework where it attempts to access customer preference on selecting a restaurant. There is the relationship of the factors influencing restaurant selection such as service quality, food quality and
Jim Laube works with independent restaurant operators who want practical advice to improve their business management practices to build a more profitable restaurant and valuable business. Jim began his restaurant career at the age of 15 working for a quick-service restaurant and earned his way through college as a server and bartender. After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant. In these organizations he held positions in both the
With the need for man to save time comes the idea of fast food and its industry. Fast food businesses tend to save time because it reduces waiting time for people who are always on the move it is a move from the conventional restaurant set up where the food is cooked before being served to clients. The paper intends to discuss about Café De Coral; its operation and its position within the market; investigation of the company’s customer experience; knowledge and understanding of the company’s operational systems; financial performance of the company and proposed solution for positive change.
The eating out trend has been growing day by day as more and more people prefer to eat out rather than cook at home. This shows that the consumers are very much interested in socializing and having a good with friends in cafes, restaurants or even fast food chains. In this day and age there is an increasing demand for convenience and time saving and this has led to an increase in the food service industry.
This shows that the consumers are very much interested in socializing and having a good with friends in cafes, restaurants or even fast food chains. In this day and age there is an increasing demand for convenience and time saving and this has led to an increase in the food service industry. The Oman food hospitality industry is booming, i.e. the demands of the consumers are changing because it seems that they prefer to eat out, for example, as of 2015, Oman has made $1.1 billion in its restaurant industry (Saudi Gazette 2015), this shows an increase trend in the sales of restaurant industry in the Oman
The food service industry is continuously grow rapidly within the globe. Restaurant industry is business that prepare and serves food and drink towards customer. The food that customers purchase at restaurant can be eaten on-site, take away or delivered. According to Helen Akers, the restaurant industry is segmented according to the level of service customers receive. As the number of restaurants increase, people have many options for choosing a restaurant. When guests dine out from the restaurant, they starting to evaluate what they experience According to the National Restaurant Association, the food service industry are still one of the economy's top employers. The major segments of restaurant industry are full service industry, quick industry, fine dining, casual dining and others. On the website of the National Restaurant Association 2015, food service industry sales are highly expected to hit a record high in 2015.
Restaurants were first established in France (Davis, 2004). In Syracuse, there are a variety of restaurants that represents different cultures .The idea of restaurants is to help the people and especially the travelers to discover more about a culture. Restaurants are one of the crucial elements to take in account when talking about cultures. They are one of the strong representatives of a culture. Therefore, for a restaurant to be a good representative of a culture, it should have at least several strong categories that can make it a good representative of a certain culture. The Indian Restaurant that will be evaluated has many strong categories and some that are weaker.
The nature of catering industry is to convey the concept of experience of the specific culture of food. A Chinese restaurant operated in a western country is not only for make profit but also to spread traditional Chinese food culture. During the successful operations management of the restaurant, the owners should control the balance between pricing, customer and service experience. Since the restaurant is opening in the UK, although the main customers should be traditional Chinese people, but it is necessary to make innovations on taste of dishes and service style, in order to open the local market and attract more local people come to consume. Otherwise, as we know that there are a lot of Chinese students in the UK (all around the
Not only does Geneva have high potential demand due to its high traffic, but also it consists of many groups of people whom the Restaurant can penetrate. The demand of the Restaurant can be categorized into two groups, the locals and the tourists. To clarify each group, the locals are people who reside in Switzerland and the tourists are those who travel from other countries.
Thus, now a day, restaurants and, more generally, the food industry cope with the obligation of attracting more and more customers, developing loyalty and at the same time keeping their brand image for the customer. The marketing tools used in order to do those obligations are wide-ranging into the general Marketing Mix. But, for instance, as traditional restaurants and fast-foods do not have the same budget to develop their marketing strategy, they have to find new tools beyond the ones they commonly use such as low-prices strategy or timesaving for instance. Indeed, it can be quoted as basic tools already used the low-prices strategy5 mostly used in the fast-food industry and targeting urban workers and students all around the world. For instance, a regular meal at McDonalds costs around 10$6. In other restaurants, prices are also important as it gives a good brand-image: gastronomic restaurants or renowned bakeries can display high prices because they provide high quality products, service, reception and atmosphere. Those two different strategies are indispensable for them to stay competitive on their respective market and to differentiate themselves from the others. It could also be quoted another important tool in the food industry: timesaving. In a fast-food, for instance, the customer will expect to be served as fast as possible because it is one of the aim of that kind of restaurant7. In a traditional restaurant, the customer expects to wait longer because of