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Milestone 3

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Milestone Two – Establishing a Vision and Communicating for Buy-In Introduction
State what occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs).
The fourth step of Kotter’s process for fruitful change relates to restructuring an organization's vision and strategy. Moreover, leaders pontificate how the future will differ from the past and making the future a reality. At Alaska Airlines, the implementation of this step commenced with executives leading a multi-day strategy session and pondering what the Carlyle Group or Warren Buffest would do? From this meeting, they determined their vision needed modification. To being with, company leaders …show more content…

Communicate the Change
1. What is required for the change to be communicated effectively within the organization? Why?
Management must espouse coherent strategies and persuasively convey them to the employees to successfully communicate the change vision within an organization. Also, the organization should query employees to conclude the superlative mode of communicating with the team. It starts with leaders considering their previous methods and determine if they need modification or enhancement.
For this reason, leaders are culpable for the perceptions of any potential alteration efforts. They should endorse the change as an occasion for employees to enhance their skills and offer guidance after implementation (Nelissen & van Sale, 2009). Not to mention if every meeting begins with communicating the vision of the company, it can advance ownership and pride that will lead to success.
Finally, Schallock (2009) stipulated leaders that allow alternative viewpoints and understandings avoid taking a myopic view of the change efforts. Management validates they have a grasp of the vision statement and consistently reinforce it at every possible …show more content…

Leaders cannot wince when soliciting feedback and employees should not dread management’s response. In fact, the only way change will succeed is if the employee engages in the change process by communicating input. Promoting two-way communications moves employees in a structured way to accept and participate in the modification as a team (Malek & Yazdanifard, 2012). A spirit of openness and constructive criticism enables the process rather than dictating the terms. After all, these traits will boost efficiency, inspire dialog and achieve team concurrence. Without credible two-way communication, it becomes problematic to capture the hearts and minds of the

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