(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audiencecontact? If your answer is zero enter "0".No of commercialAdvertisement AlternativesTelevisionRadioOnlineWhat is the allocation of the budget among the three media?Advertisement Alternatives Budget AllocationTelevisionRadioOnlineWhat is the total audience reached?messages(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole.number.Increase in audience coverage of approximatelyO Icon KeyQuestion 3 of 5. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for thisyear's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are asshown:BuConstraintAudience per advertisementCost per advertisementMaximum media usageTo ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. Inaddition, television should account for at least 10% of the total number of advertisements authorized.Advertisement AlternativesTelevisionTelevision Radio Online110,000 18,000 30,000$1,500 $250 $50021(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audiencecontact? If your answer is zero enter "0".No of commercialmessagesRadioOnlineTelevision11Radio13.What is the allocation of the budget among the three media?Advertisement Alternatives Budget Allocation

TelevisionRadioOnline Audience per adv.110,00018,00030,000 Cost per adv.1500250500 Max. media usage…

Answered: (a) If the promotional budget is…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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