B& Co. is a large manufacturer if an electronic product (NM65). It is the market leader in the  particular product segment. The market size is increasing due to increasing popularity of its product. B& Co. has received an offer from a manufacturer of electronic products to produce NM 65 on half of B& Co. and directly supply to the customers of the Northern region. The billing on the customer will done by B& Co. The offer is economically attractive.  Required: Write a note on what qualitative factors should be considered before deciding in favour or against accepting the offer.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
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Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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B& Co. is a large manufacturer if an electronic product (NM65). It is the market leader in the  particular product segment. The market size is increasing due to increasing popularity of its product. B& Co. has received an offer from a manufacturer of electronic products to produce NM 65 on half of B& Co. and directly supply to the customers of the Northern region. The billing on the customer will done by B& Co. The offer is economically attractive. 

Required:

Write a note on what qualitative factors should be considered before deciding in favour or against accepting the offer. 

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