Discuss the potential issues and challenges in implementing Total Quality Management (TQM) that are expected to be faced by a large manufacturing organization. This organization has several sites location, where the headquarters is based in Europe, while the other branches are located in South East Asia and Middle East countries. Thus, suggest an appropriate approach to overcome the issues and possible risks of failure in TQM implementation.

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter13: Services Marketing
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Discuss the potential issues and challenges in implementing Total Quality Management (TQM)
that are expected to be faced by a large manufacturing organization. This organization has
several sites location, where the headquarters is based in Europe, while the other branches are
located in South East Asia and Middle East countries. Thus, suggest an appropriate approach to
overcome the issues and possible risks of failure in TQM implementation. 

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