Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain how to define pricing and promotional strategies for global markets.
Expert Solution
Pricing strategy Introduction
Pricing strategies - Cost is the value assigned to an item or service and is the result of a mind-boggling set of computations, examination and comprehension, and risk-taking capacity. An estimating methodology takes into account, among other things, sections, ability to pay, economic conditions, competitor activities, exchange edges, and information costs. It is aimed at specific customers and competes with them.
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