Explain the “Balanced Scorecard” concept. In your own words, why is it important for managers to evaluate performance in more areas than just standard financial/accounting measures?

Management, Loose-Leaf Version
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ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter19: Managing Quality And Performance
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  1. Explain the “Balanced Scorecard” concept. In your own words, why is it important for managers to evaluate performance in more areas than just standard financial/accounting measures?
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