Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful. If it was not successful, provide suggestions for how the campaign could have been improved. If it was successful, identify some possible next steps for the organization.

Find a social media campaign from the past three years and, using the metrics from the article, determine whether or not this campaign was successful. If it was not successful, provide suggestions for how the campaign could have been improved. If it was successful, identify some possible next steps for the organization.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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