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How can a company's response time during a crisis influence public perception and the outcome of the crisis?
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- How can student engagement affect students' learning or grades?Is the model an accurate representation of reality?How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?
- Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?Consider the following: A woman sued McDonald’s because she was burned by hot coffee; A man sued a motor home manufacturer after the vehicle crashed when he left the driver’s seat to fix himself a sandwich (he had the vehicle on cruise control); A woman sued a department store after she was injured by a falling display (pushed over by her own child); Millions of families lose loved ones to mesothelioma caused by prolonged exposure to asbestos. These are all examples of product liability lawsuits that have made headlines in recent years. Non-attorney spokespeople advertise on behalf of law firms, seeking participants for class-action lawsuits. This is today’s product liability climate. Research an instance of product liability that has resulted in a court decision within the last twelve to twenty-four months. It doesn’t matter if the decision was in favor of the plaintiff or the defendant; just be certain that you are able to report on the outcome of the lawsuit. Make sure to get a…The greater the number of persons affected by a negative outcome, the more likely for the marketers to face problems as unethical. True or false?