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- Why should marketers be aware of the BRIC countries? Multiple Choice They are a microcosm of the rest of the world. They have had the most dramatic changes in culture and consumer buying patterns. They have stable population growth, which makes them easier to study. They represent almost half the world's population. They are likely to be the source of most market growth.What are 3 benefits associated with small scale market entry?What is market failure? Why do markets fail? Why is market failure common in developing countries? Discuss
- SELECT ONE 1)CARREFOUR GROUP FRANCE 2)HOME DEPOT, INC. U.S3)THE KROGER CO. U.S.4) METRO AG GERMANYDescribe the current climate and situation that a retailer finds itself in as it attempts to compete. Describe what is occurring in the industry. Provide a brief overview of the retail sector in which the retailer operates.In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdlesApple is also known as a master marketer. How has it managed the balance between localizing and globalizing its marketing mix: product, price, place, and promotion?
- Discuss the busines factors your company would research before venturing into a global markets? each factor should be supported by an example.Hello,Is the tendency towards globalisation helps or hinders retailers (e.g. ZARA) success? Thank youEmerging Markets Explain the concept of emerging markets. In your explanation: Define ‘emerging markets’. Use any of your prescribed material.
