How would you go about analyzing your target population? What types of resources could you use? This is Strategic Marketing Class (MBA Program)
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How would you go about analyzing your target population? What types of resources could you use?
This is Strategic Marketing Class (MBA Program)
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- Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.When you want to buy potato chips, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.
- 5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?what are some questions a company/business would ask their executives CEOS, CFOs, Customer Experience and Service Executives, Chief Marketing Officers, Sales and Business Development Executives, Product Development Executives to persuade them to improve their marketing analytics?
- Marita focuses on one area in her city and creates her own farm area. She is utilizing a form of: developing appraising third-party financing target marketingHow can businesses effectively use data analytics and big data in marketing decision-making and personalization?In addition to CMOs, why do you believe so many other employees participate in marketing planning?
- Please think about the following: Think marketing tools like Big Data and Predictive Analytics would have made a difference if they had been available 10–15 years ago? Is there any sense behind this?. You have a marketing funnel of 10000 potential customers, 1000 leads, and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?Choose any organization of your own choice and identify the products offered and what are the key components of the marketing environments that affects a firm’s marketing effort. Prepare the report.