In the e-service success factors, service-oriented success factors are primarily concerned with what services should be offered. Select one: a. True b. False
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- 18 In the e-service success factors, service-oriented success factors deal with how the e.services should be offered. Select one: a. True b. False13 Network strategies are used to expanding the e-service range Select one: a. True b. False3. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail. 4. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail. 5. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase.
- 25 In the e-service success factors, service-oriented success factors deal with how the e.services should be offered. Select one: a. False b. True17) Effective multichannel e-government service delivery requires a clear multichannel strategy. Select one: a. True b. False20) Multichannel e-government service delivery often surpluses user orientation. Select one: a. False b. True
- 1. How can you distinguish product,service and, experience? 2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problemsXI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing efforts3) Which of the following is an e-commerce web application? Amazon Lazada Google eBay
- 16) From a provider perspective, the user-centred success factors are: Select one: a. ease of use/usability b. usefulness and website design/visual appeal c. All other answers are correct. d. assistance/support e. multichannel e-government service usage.who are customers to IT service company? (please mention and explain briefly)⦁ Analyze the differences between goods and services and provide an example of each. please add referencing