Maria Lorenzi owns an ice cream stand that she operates during the summer months in West Yellowstone, Montana. She is unsure how to price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number of people who entered the store was roughly the same each week. During the first week, she priced the cones at $3.60 and 1,855 cones were sold. During the second week, she priced the cones at $4.10 and 1,450 cones were sold. The variable cost of a cone is $.40 and consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,000 per week. Required: 1. What profit did Maria earn during the first week when her price was $3.60? 2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease? (Round your percentage answers to 2 decimal place.) 3. What profit did Maria earn during the second week when her price was $4.10? 4. What was Maria's increase (decrease) in profits from the first week to the second week? 1. Profit 2. Percentage increase in selling price 2. Percentage decrease in unit sales 3. Profit 4. % %

CONCEPTS IN FED.TAX.,2020-W/ACCESS
20th Edition
ISBN:9780357110362
Author:Murphy
Publisher:Murphy
Chapter16: Tax Research
Section: Chapter Questions
Problem 64DNC
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Maria Lorenzi owns an ice cream stand that she operates during the summer months in West Yellowstone, Montana. She is unsure how
to price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number
of people who entered the store was roughly the same each week. During the first week, she priced the cones at $3.60 and 1,855
cones were sold. During the second week, she priced the cones at $4.10 and 1,450 cones were sold. The variable cost of a cone is
$.40 and consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,000 per
week.
Required:
1. What profit did Maria earn during the first week when her price was $3.60?
2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease?
(Round your percentage answers to 2 decimal place.)
3. What profit did Maria earn during the second week when her price was $4.10?
4. What was Maria's increase (decrease) in profits from the first week to the second week?
1. Profit
2. Percentage increase in selling price
2. Percentage decrease in unit sales
3. Profit
4.
%
%
Transcribed Image Text:Maria Lorenzi owns an ice cream stand that she operates during the summer months in West Yellowstone, Montana. She is unsure how to price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number of people who entered the store was roughly the same each week. During the first week, she priced the cones at $3.60 and 1,855 cones were sold. During the second week, she priced the cones at $4.10 and 1,450 cones were sold. The variable cost of a cone is $.40 and consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,000 per week. Required: 1. What profit did Maria earn during the first week when her price was $3.60? 2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease? (Round your percentage answers to 2 decimal place.) 3. What profit did Maria earn during the second week when her price was $4.10? 4. What was Maria's increase (decrease) in profits from the first week to the second week? 1. Profit 2. Percentage increase in selling price 2. Percentage decrease in unit sales 3. Profit 4. % %
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