Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.

Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) Explain the most appropriate category of vertical marketing system (VMS) adopted by the jewellers. Identify a real company that adopted the same category of VMS in other industries and explain how the company implemented the system.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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