Question 2: Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives, the net present value of the future stream of returns, the capital requirements, and the available capital funds over the next three years are summarized as follows: Alternative Limited warehouse expansion Extensive warehouse expansion Test market new product Advertising campaign Basic research Purchase new equipment Capital funds available Net Present Value ($) Year 1 Year 2 Year 3 3000 1000 4000 2000 1500 1800 2500 3500 3500 6000 4000 5000 5000 1000 4000 1000 500 900 10500 7000 8750 4000 6000 10500 4000 8000 3000 (a) Develop and solve an optimization model for maximizing the net present value. (b) Assume that only one of the warehouse expansion projects can be implemented. How do you model this restriction?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Question 2:
Spencer Enterprises is attempting to choose among a series of new
investment alternatives. The potential investment alternatives, the net present value of the
future stream of returns, the capital requirements, and the available capital funds over the
next three years are summarized as follows:
Alternative
Limited warehouse expansion
Extensive warehouse expansion
Test market new product
Advertising campaign
Basic research
Purchase new equipment
Capital funds available
Net Present Value
4000
6000
10500
4000
8000
3000
Year 1
Year 2
Year 3
3000
1000
4000
2000
1500
1800
2500
3500
3500
6000
4000
5000
5000 1000
4000
1000
900
500
10500 7000 8750
(a) Develop and solve an optimization model for maximizing the net present value.
(b) Assume that only one of the warehouse expansion projects can be implemented. How
do you model this restriction?
Transcribed Image Text:Question 2: Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives, the net present value of the future stream of returns, the capital requirements, and the available capital funds over the next three years are summarized as follows: Alternative Limited warehouse expansion Extensive warehouse expansion Test market new product Advertising campaign Basic research Purchase new equipment Capital funds available Net Present Value 4000 6000 10500 4000 8000 3000 Year 1 Year 2 Year 3 3000 1000 4000 2000 1500 1800 2500 3500 3500 6000 4000 5000 5000 1000 4000 1000 900 500 10500 7000 8750 (a) Develop and solve an optimization model for maximizing the net present value. (b) Assume that only one of the warehouse expansion projects can be implemented. How do you model this restriction?
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