Revlon and L’Oreal cosmetics companies must choose between a high price and a low price for their makeup. Revlon’s annual profit (in millions of dollars) is listed in the payoff matrix below along with L’Oreal’s profits for each combination of strategies.  What will be the outcome of this game? Does each player have a dominant strategy?

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
Problem 13CTQ: Think back to a purchase that you made recently. How would you describe your thinking before you...
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Revlon and L’Oreal cosmetics companies must choose between a high price and a low price for their makeup. Revlon’s annual profit (in millions of dollars) is listed in the payoff matrix below along with L’Oreal’s profits for each combination of strategies.  What will be the outcome of this game? Does each player have a dominant strategy?

L'Oreal
Low Price
High Price
Low Price
10, 10
20, 6
Revlon
High Price 6, 20
15, 15
Transcribed Image Text:L'Oreal Low Price High Price Low Price 10, 10 20, 6 Revlon High Price 6, 20 15, 15
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