Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing po
Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing po
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Sales promotions are known to promise customers a chance to win substantial rewards just for participating. However, this promise is sometimes received with the suspicion that organisers or employees are able to fix the process to their favour. From a socially responsible marketing point of view, discuss the authenticity of sales promotional campaigns. Provide researched evidence and examples/pictures to support your discussion.
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