Strategic Supply Chain Question (a) What is the bullwhip effect, what are the main causes of the bullwhip effect and discuss what the firms can do to minimize demand distortion across the chain.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Strategic Supply Chain Question

(a) What is the bullwhip effect, what are the main causes of the bullwhip effect and discuss what the firms can do to minimize demand distortion across the chain. 

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