ustomer Relationship Management strategy of a company operating in Turkey should be examined. For this purpose, academic publications, the web page of the company, news published in newspapers and magazines, and Internet resources can be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Establish Empathic Communication with Customers?
Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media"
Customer Relationship Management strategy of a company operating in Turkey should be examined. For this purpose, academic publications, the web page of the company, news published in newspapers and magazines, and Internet resources can be used.
The business to be reviewed:
1. How are CRM Applications?
2. How is the CRM System set up and operating?
3. How are the Calculations of Customer Lifetime Value?
4. What are the Activities for Customer Satisfaction and Loyalty?
5. What are the Activities Conducted to Establish Empathic Communication with Customers?
6. How are Customer Analyzes done?
7. What kind of system has been established for Customer Complaint Management?
8. What are the activities carried out to adopt the Customer Oriented Organization Culture?
9. What kind of activities are planned for the future for CRM in the business?
Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy.
1) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use?
2) Which products and services would you advertise on social media?
3) How would you determine your customer target audience on social media?
4) How would you measure your effectiveness on social media?
5) Which companies or people would you follow?
6) What marketing strategies would you use to increase your follower count?
7) What CRM strategies would you use to gain an edge over your competitors on social media?
Note: Provide brief information about the sector and company you will examine in the introduction of the project.
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