What advantages do traditional media have over emerging digital media and vice versa? What are the shortcomings of each type of media?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 3DYMP
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What advantages do traditional media have over emerging digital media and vice versa? What are the shortcomings of each type of media?

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