assignment 1

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?

How might Food Network marketers use social media to speedthe adoption rate of a new television show?

Explain the significance of Social Media Marketing Analytics?  In addition, discuss the 4 reasons mentioned below as to why Social Media Marketing analystivs tend to add value to an organizations bottom line. 1. Situation analysis (internal, competitor, consumers, environment) 2. Segmentation (targeting, positioning) 3. Marketing Mix 4. Acquisition and retention

In your view, does Zappos use social media effectively tostrengthen its brand? Why or why not?

Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?

What problems did early Internet research aim to solve? What conclusions were reached on these issues?

In more than 10 sentences, how has the Internet changed consumers? Marketers?

Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?

Managerial lssues--ELECTRONIC COMMERCE Should we use the hype cycle? please answer it within 1hour  thanks

How does The Facebook Dilemma relate to social media marketing, influence buying decisions, and are marketers benefiting from it?

How is Facebook valuable to marketers?

How companies(Instagram) are using ai & ml to make it easier to connect with customere ?

statement of how Twitter and Instagram help to gain publicity and enhance reputation of the organisation.

Suppose an herbal tea company introduced a new product called MintEnhanced Tea—a mint and lemon herbal tea. How should it go aboutcreating excitement using various social and mobile media tools?

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…

Examine how individuals react to desktop and mobile app issues. Can consumers resolve these problems? Give responses. How did you deal with software bugs? How have you dealt with this?

While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns

Identify the three positive steps that firms take when they make a mistake related to social media marketing.?

What exactly is data mining? What are some of the most crucial apps for marketers?