Positioning the Nissan Leaf

In todays world most materials that we use in our daily life are dangerous to the environment, either they pollute our air, or they are synthesized made materials, which means that they take thousands of years to decompose. In “NOVA: Making Stuff: Cleaner” they explore how to actually clean up our world for those materials. They look at cleaner ways to generate power mainly in our transportation, and electrical power plants. They review alternatives in fuel production, storage, and distribution processes with a particular emphasis on how trash, and used and unwanted material waste products can play a significant role in that area. They talked about the fact that the future of driving is electrical cars, like from the 19th century, but one problem

Akio Toyoda, the founder of the car company Toyota Incorporated, once said “Automobiles are the pinnacle of human transportation. The percentage of families across the world who own cars have reached new heights in the past decade. Multiple families now have an easier form of transportation than walking or taking an overcrowded bus. For that reason, I am happy with what I do.” Akio Toyoda is right for saying so. The usage of automobiles increases by 150% since the past decade as more consumers look towards faster and cheaper methods of transportation. The increase in usage brings many concerns to well-minded citizens, specifically concerns regarding the environment and the conservation of energy. In order to tackle the problem locally, multiple

The New York times reports the Nissan Leaf is 33,000(Galbraith New York Times) and if you factor in the subside in then it drops the price to 25,500 dollars. Thats enough money to buy a Ford Focus and have 8,275 dollars left over. Even if electric cars prove that they save money, overall they use more money than most think, According to the CBO, the lifetime cost of an all-electric car or hybrid plug-in car is $12,000 more than a traditional hybrid or conventional gas-powered

The result different configured trucks and SUV for different marketing segmentation depending on the target marketing segmentation. This is why, truck dealerships sales certain types of vehicles depending on their competitive

Electric vehicles today are promoted as the precursor to an environmentally cleaner future. At the same time these vehicles are stylish and high performance, however they can be very expensive. Which means they are not attractive to the penniless, but only to the environmentally committed rich. Those who own an electric vehicle might brag to their families, friends, strangers about their sacrifice for the world, however, are they really making a sacrifice? The answer is “no”. In reality, today's electric vehicle is trading one environmental problem for the other. It doesn't matter if the vehicle itself does not release carbon dioxide while it's running; an electric vehicle is as clean as its power grid. Since most of the united states electricity

With the advancement of technology, electric cars like the Tesla Model S and the Nissan Leaf can travel to very far locations strictly using electricity. The Tesla model S has a range of roughly 300 miles. The Nissan leaf has a range of 126 miles per gallon. With zero gas consumption and not having to visit service shops for oil changes. The rechargeable batteries used by electric cars are nearly 98% recyclable, which eliminates battery disposal problems. Although you will spend more on an electric car, the amount of money you save on gas and maintnence repair will keep your money in your pocket. The government actually offers a $7,500 tax credit for every person who purchases and electric car. Even when electric cars are powered coal fired energy, they still produce 40% less gas emissions than fuel powered cars. “ We need more electric vehicles on the road,” says the Senior Program Manager for Environment America’s Global Warming Solutions. It is a necessity for our leaders and the car industry to create electric cars that are as cost efficient and convenient as cars that run on oil. The technology needed to produce electric cars is available. Car companies must use this technology to produce a wider model market for them. All car companies should work together rather than compete against one another to replace traditional gas powered cars. Nissan,

Car Emissions: A Buyer’s Guide To Going Green states that, “Battery electric cars -- those that run solely on electricity -- are the cleanest and least expensive to operate” (Hirsch). Since an electric car has less moving parts than a conventional car, there is less wear and tear on the engines. Customers don’t have to worry about gas charges, engine oil, and engine parts. “...Electric and hybrid vehicles exceeded $600 billion last year, nearly equivalent to the United States defense budget" says the article “Climate Deal Is Signal for Industry to Go Green.”(Krauss and Bradsher). The surge for electric cars is coming and coming fast with groundbreaking technology and their aerodynamic designs. "Advocates think that because the vehicles store energy in their batteries, they could one day play a useful role in smoothing out the surges in the grid caused by the increased use of wind and solar energy, which provide electricity only when the sun shines or the wind blows. But those clean-electricity sources will need to grow simultaneously for the climate impact to be positive." (Birnbaum). Electric cars get even greener, because, they depend on solely electric power people can power their car by hydroelectric power, wind power, solar power, and etc. Electricity is renewable therefore people can produce it themselves thus making a cleaner and more efficient change to help out the

When the Nissan leaf was introduced to the public, it was a revolutionary to our transportation industry. Nissan was the first company to introduce an all-electric automotive vehicle, this vehicle produced no emissions onto our environment and didn’t rely on burning fuel to run. “In theory, the range of my Leaf is 83 miles when fully charged.” Even though the first Nissan leaf in 2011 could not go more than 100 miles, the number of miles has been improved throughout the years.

Nissan Leaf is an all-electric 5-door hatchback leading environmental-friendly affordable family car. It has recently been introduced with a redesigned and renewed version for customers. This trendy and sporty smart electric vehicle has been built with a sharp and bold exterior design structure composed of uniquely and weirdly oval shaped bigger aerodynamics front halogen headlights, round shaped front fog lights, indicator lights, front stylish bumper, power side mirrors, and the 16-inches steel wheels. The rear backside also gives an instant catchy look by combining with rear brake light, vertical colorful taillights, rear fog lights, rear bumper, rear radio antenna, and the black rear windscreen with an attached wiper. It presently comes with some of the exciting body color variations to choose from for customers such as silver metallic, white pearl, dark metal gray metallic, red pearl metallic, sonic blue titanium pearl metallic, super black, tangerine orange pearl metallic, sumio blue, shiny bronze and different 2-tone combined color variations.

The new car product is the core of Autobytel’s automotive business. In a nutshell, Autobytel helps customers with making choices about the type of car they want to buy without the pressure of a sales force. Once a customer has determined the exact type of car they want to buy, the service then directs these motivated buyers to participating retailers. In essence, Autobytel has two customers, car buyers and car sellers and needs to work at pleasing both. In order to continue to attract more car buyers, Autobytel needs to focus its marketing and understand the marketing plan’s effect. Not only will this bring more interested

1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protégé and MAZDA6. How is each IMC element used to market automobiles?

Michael Porter classified market attractiveness by five forces: industry competitiveness, potential entrants, substitutes, buyers, and suppliers (Keller & Kotler, 2016). Long-term attractiveness depends on the five forces, and help determine the overall attractiveness of each market segment, and the needs of those within the segment. Market segment refers to a group of customers who have similar sets of needs and wants (Keller, Kotler, 2016). Geography, demographics, psychological and behavioral variables are used to decipher if the services Uber has to offer meet the wants and needs of its consumers. After identifying and grouping customers based on their similarities and differences, the overall attractiveness for each segment must be identified. The market segments must be identifiable, measurable, actionable and stable.

Women and city dwellers are among the top target markets for the Smart car. Additionally, trendsetters, and the environmentally conscious and safety conscious are also targeted. Women and trendsetters are targeted mostly because of the style and background of

The Asian automakers employed three criteria of target market strategy for capturing the generation Y market. The three criteria are Standardized Global Marketing, Concentrated Global Marketing, and Differentiated Global Marketing. The first, standardized global marketing focuses on mass marketing in a single country. Their decision to target the generation Y in the American market is their implementation of Standardized Global marketing. The Asian automakers also saw that due to the Japanese restrictions on the number of children a family can have, the number of Generation Y consumers in the Asian market would be low. In response to

Then use a combination of the various market segments to narrow down on an EFFECTIVE target market. Some of these may include, but are not limited to demographic, geographic, and behavioral. They were really pushing the whole “cheap” aspect in an area where the market segment is more interested in cars that symbolize a greater status. In other words, the Tata Nano is