Process Essay the Battle to Buy a Car

Your salesperson isn’t simply a haggler; they are also your informant. They know a lot about the car they are selling you, but it’s up to you to get the information from them. You must ask questions. Ask about the mileage, how

To accomplish our goal of getting the transportation we need, we intend to spend a minimum of $3,500.00, depending on the vehicle’s conditions; however, we are considering to pay for this car up to $4,100.00 as settlement, with at least six month warranty from the seller, and if the negotiation fails, our best alternative(BETNA) will be to purchase a 1999 Jeep Grand Cherokee, listed for $3,800.00; despite its high mileage, the Jeeps is a US made vehicle of low maintenance and easy fix, with a good reputation in the vehicle market.

CarMax is one of the largest new and previously owned automotive company in the United States. Being an automotive company they can target two large audience persona or also known as buyers persona. The first persona is either male or female ranging from 18-70 in age who wants a nice and affordable new/previously owned vehicle. Also, the audience wants to have a stress free experience while shopping for a car. When someone is looking or even thinking about getting a new car they do a fair amount of research. For instants best place to buy a car, research about the car they are interested in, or just get an idea on where to start when looking. It is not a simple choice for the audience to get a car, so they have an open persona to learn. Because they want to learn about the information of

What the vast majority don't think about are the autos that offer funds in different ranges. Things like shading, style and size all

Set up a budget: Know exactly how much you're willing to spend, whether on monthly payments or all at once. Car salesmen sometimes have a reputation for being pushy, but they can't make you overspend if you stick to the budget that you decide. In order to find the best used cars possible, make a list of features that will add or subtract from the total price that you're willing to spend. For example, if you absolutely must have air conditioning, subtract the cost of repairing or replacing a broken A/C unit when you find an otherwise ideal vehicle.

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

When a person is infatuated with a car they notice only minor details, such as the paint when it shines brightly when the sun hits just right. The hypnotizing new smell of the interior only serves to attract a buyer even more. Once a person gets behind the wheel of a well-crafted piece of machinery, a rush of adrenaline pulses in a person. At this point, the individual is lost in a trance and blind to the problems and hidden fees which have not been explained in detail by the sales person. The excitement of looking for a new automobile is a shared common experience for most people. However, as excitement fades, reality sets in and monthly payments plus all the irritations of car ownership are evident. Understandably, as a vehicle adds miles and years, it is common for the owner to change perspective from when he first purchased the car to seeing what the responsibility of operating a vehicle actually

This topic of discussion has frustrated many car enthusiasts over the years as the market

A priority must be being transparent when talking about the vehicle pricing, any associated fees and financing. Many dealerships participate in “price matching” and this can lead to being creditable. Many customers may find a cheaper price but may like your approach much better and would be willing to pay a little more for the pleasure to deal with you. Any monies that would be spent on this program would be made up through referrals or repeat sales.

Often times, when we think about automobile owners and buyers we think of men. Sports cars and trucks are tailored to the “manliness” of the automobile industry. The reality is, there are more women drivers than men, “women purchase, or are involved in purchasing around 85% of all vehicles.”

Technology has brought many luxuries to people. The invention of the automobile has brought convenience to everyday living. People use their vehicles to commute to work, school, home, and other events. Some people cannot even imagine living life without the use of an automobile. People have different tastes in the type of automobile that they drive; the automotive industry has made several different ways to commute. The car and the sports utility vehicle seem to be the most common types. The sports utility vehicle is inferior to the car.

Shopping for the car is something everyone must learn because there are many factors that must be considered because beside purchasing a house purchasing a car is the second biggest purchase must people make and the purchase of the wrong car can affect you in so many ways.

• Making a right negotiation strategy based on Lewicki, Hiam, and Olander’s analysis model. From their model, I think I should deploy a competitive negotiation strategy in this case. This is a win-lose strategy. My purpose is to win at all cost. I should spend time to prepare the negotiation as much as possible. I have no much concern about future state of relationship with seller.

The small car market is set to grow by about 50% over the next ten to twelve years from the 8.4 million units sold in 2001. The market for premium products is clearly growing faster than the total market, particularly in the small car market. Many customers will not compromise safety, quality, driving characteristics, and individualism

Vehicles are a part of a person’s everyday life these days. You see them everywhere, no matter if it’s a big city, or a little country town. People use cars to travel to all sorts of places, whether it is a school or work. We push our vehicles to the maximum so they seem to wear out really fast. It seems like every five to six years you have to purchase a new one. People have so many causes to by a new car these days but owning a car also comes with a lot of effects. New cars come with a lot of benefits like reliability and warranties. The biggest downfall with buying that brand-new car is the car payment and that expensive car insurance. A new car might look good, and you might get more attention, but you pay for that attention. You must ask yourself is the cost worth the award?