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Southwest Airlines Financial Analysis

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This memo focuses on the dividend payout, dividend yield, and dividend per share of Southwest Airlines, while comparing its performance and dividend strategy to that of the industry.
In order to understand the dividend policies of a company the dividend payout ratio and the dividend yield ratio are identified. Investors focus on the stock price and the dividends to decide whether to cash in on a stock. At the same time, the performance of a stock when compared to the overall industry performance is necessary when buying and purchasing stocks. Investors receive dividends regularly, based on the declared dividends that are mostly affected by the earnings. Dividend payout, dividend yield, and dividend per share Dec-12 Dec-13 Dec-14
Dividend …show more content…

The capital structure of a company changes the risks exposure highlighting the need to determine the impact of debt levels on financial risk (Pearson Learning, 2014). The dividend payout is the ratio of dividends per share to the earnings per share, and both ratios increased for the three years. The increase in the DPS rose at a decreasing rate resulting in slower growth in the dividend payout. The dividend per share is dependent on the total number of dividends paid out in an interim year, and the increase in the DPS was in line with the management’s efforts to reward the investors as the earnings improved. The dividend yield representing the dividend paid out relative to the share price, and the lower divided yield in December 2014 can be attributed to the higher share price hovering over $40, which was more than double the share price in the previous …show more content…

The company has not only paid dividends to investors but repurchased common stock. It is likely that the management views that the shares are undervalued given the company are being a market leader in the low-cost carrier. The airline industry is consolidating with airlines also increasing their dividends while also announcing plans for buybacks with a view of increasing the value of shares (AP, 2014). The company still has various strengths given its record of earnings as well as growth in earnings per share. Even with low profit margins, the company’s dividend will likely increase, given the consistent return on equity over the

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