how does service processing , meaning the processes and activities that underlie resource integration and incorporate different actor roles in the service ecosystem" , influence factors on performance and therefore co-creation in the customer experience , leading to customer value  ?

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Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.