cenario:The sales manager at Signa life insurance felt that many potential clients responded fearfully to the salesrepresentatives' calls. They replied to the representatives' questions suspiciously or treated them asuntrustworthy. This issue caused a severe downfall in the sales. To understand the barriers between customersand sales representatives, a team led by Ali started working on this issue and discovered that salesrepresentatives who did not acknowledge their clients, distress felt dishonest. The representatives' moreaggressive sales tactics seemed only to increase their clients' negative emotional responses.Sales representatives who looked at their job from the customer's perspective successfully made sales. Mr. Alistarted an emotional awareness training program for its sales staff. Over time, as Ali's team expanded theiremotion-based program, Sigma Life insurance sales rose by tens of millions of rupees. The training in emotionalawareness shows that companies can profit when feelings are recognized and consciously managed. Thepositive use of emotion can benefit a company internally as well.Point of Discussion:Keeping "Emotional Intelligence Dimensions" in mind, identify which dimension is being practiced by theSigma Sales staff after the emotional awareness training program?Justify your answer with the two valid arguments based on the given facts in this scenario. (Maximum WordsLimits: 50)Note:To acquire relevant knowledge, watch the course video (lecture# 10 and read additional online material or anyother mode. But the answer should be in your own words based on the given scenario rather than copy-pasting3:20 AM6/3/202238°C Sunny553AENG

Emotional Intelligence is the ability to recognize, assess, and manage one's own emotions, as well…

Answered: Point of Discussion: Keeping "Emotional…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

“Because riding tricycles is a major cause ofaccidental injury to young children, the productshould be banned.” State and defend your positionon this issue (the first part of the statement is true).
Can a company violate any alws when it asked an individual to provide his Facebook passwork?
Are there any references that can be provided to support the response?
Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for either Xerox’s 2010 or 2013 advertising campaign. Evaluate those advertisements based on the following stimulus factors: a. Size b. Intensity c. Attractive visuals d. Color and movement e. Position f. Isolation g. Format h. Contrast and expectations i. Interestingness j. Information quantity
What is the usefulness of an engagement letter to an audit firm and the client?
What safeguards should be implemented when utilizing social media screening (nine suggestions)?
the role of social media in customer relationship management (CRM).
You are required discuss the appropriate defense for each of the scenario below. • A statement made in the federal Parliament • A statement made in a press conference • A political cartoon in a newspaper • A complaint about a lawyer made to the Law Society Use IRAC method. This this questions. A stand for Application
Illustrate how can advertisers balance the need to make persuasive claims with the responsibility to ensure that those claims are truthful and not misleading?
This is a subpart to my previous question. It's #4: What recommendations would you provide Brenda regarding nonverbal communication and how she might use it for more effective communication in this sales call?
Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.
In what way might a referral/reference mention help in the cover letter process? Please explain.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS