Start-ups have unique needs. They’re fast paced and flexible, responding to change and very often operating without a lot of cash on hand. Their business model is either “flexible” or non-existent as they look for that “angel investor” that can help them take their product or service to the next scalable, repeatable level. You’ve just been hired as the HR professional for Technico, a small technology company that makes apps for household use. The company prides itself on being results driven and service oriented. In fact, customers love the app and praise Technico for its outstanding customer service. You’ve been tasked with finding a marketing professional that can help establish Technico’s brand personality and market it in inexpensive and creative ways.

Start-ups have unique needs. They’re fast paced and flexible, responding to change and very often operating without a lot of cash on hand. Their business model is either “flexible” or non-existent as they look for that “angel investor” that can help them take their product or service to the next scalable, repeatable level. You’ve just been hired as the HR professional for Technico, a small technology company that makes apps for household use. The company prides itself on being results driven and service oriented. In fact, customers love the app and praise Technico for its outstanding customer service. You’ve been tasked with finding a marketing professional that can help establish Technico’s brand personality and market it in inexpensive and creative ways.