The Evolution of Marketing Philosophy History.png Use the words in the table below to complete the four paragraphs. sell data growth research push advertising oriented customized consumers value Production orientation era In the beginning of the Industrial Revolution, which started in the late 1800s, companies were production 1. _______. They believed that the best way to compete was by reducing production costs. Henry Ford’s production line made the automobile cheap and affordable for just about everyone in America. Companies thought that good products would 2. _______ themselves. This era lasted until the 1920s, when production-capacity 3. _______ began to outpace demand growth and new strategies were called for. There are companies that still focus on production as the way to compete. Selling orientation era From the 1920s until after World War II, companies tended to be selling oriented. They believed it was necessary to push their products by heavily emphasizing 4. _______ and selling. Consumers during the Great Depression and World War II did not have as much money, so the competition for their available dollars was stiff. The result was this 5. _______ approach during the selling era. Companies in the U.S.A., like the Fuller Brush Company and Hoover Vacuum, began selling door-to-door and the vacuum cleaner salesman (they were always men) was created. Just as with production, some companies still operate with a push focus. Product orientation and marketing era Companies believed that a way to compete was to create products different from the competition, so many focused on product innovation. American companies, like Procter & Gamble, created many products that served the same basic function but with a slight twist or difference in order to appeal to a different consumer, and as a result products proliferated. But as 6. _______ had many choices available to them, companies had to find new ways to compete. Which products were best to create? Why create them? The answer was to create what customers wanted, leading companies to do 7. _______ about who was buying what. This led to the development of the marketing concept. From about 1950 to1990, businesses operated in the marketing era. Value era? One-to-one era? Or service-dominant era? We live in the times when companies emphasize creating 8. _______ for customers. Today’s business environment is sometimes called the one-to-one era, meaning that the way to compete is to build relationships with customers one at a time and seek to serve each customer’s needs individually. But are these views that different from the marketing era? The main difference is that nowadays 9. _______ collection is a primary focus for most major companies. This is done in order to offer consumers 10. _______ products and services according to their preferences.
The Evolution of Marketing Philosophy
History.png
Use the words in the table below to complete the four paragraphs.
sell data growth research
push
advertising oriented customized consumers
value
Production orientation era
In the beginning of the Industrial Revolution, which started in the late 1800s, companies were production 1. _______. They believed that the best way to compete was by reducing production costs. Henry Ford’s production line made the automobile cheap and affordable for just about everyone in America. Companies thought that good products would 2. _______ themselves. This era lasted until the 1920s, when production-capacity
3. _______ began to outpace demand growth and new strategies were called for. There are companies that still focus on production as the way to compete.
Selling orientation era
From the 1920s until after World War II, companies tended to be selling oriented. They believed it was necessary to push their products by heavily emphasizing 4. _______ and selling. Consumers during the Great Depression and World War II did not have as much money, so the competition for their available dollars was stiff. The result was this 5. _______ approach during the selling era. Companies in the U.S.A., like the Fuller Brush Company and Hoover Vacuum, began selling door-to-door and the vacuum cleaner salesman (they were always men) was created. Just as with production, some companies still operate with a push focus.
Product orientation and marketing era
Companies believed that a way to compete was to create products different from the competition, so many focused on product innovation. American companies, like Procter & Gamble, created many products that served the same basic function but with a slight twist or difference in order to appeal to a different consumer, and as a result products proliferated. But as 6. _______ had many choices available to them, companies had to find new ways to compete. Which products were best to create? Why create them? The answer was to create what customers wanted, leading companies to do 7. _______ about who was buying what. This led to the development of the marketing concept. From about 1950 to1990, businesses operated in the marketing era.
Value era? One-to-one era? Or service-dominant era?
We live in the times when companies emphasize creating 8. _______ for customers. Today’s business environment is sometimes called the one-to-one era, meaning that the way to compete is to build relationships with customers one at a time and seek to serve each customer’s needs individually. But are these views that different from the marketing era? The main difference is that nowadays 9. _______ collection is a primary focus for most major companies. This is done in order to offer consumers 10. _______ products and services according to their preferences.
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