Zipcar

Porter’s five forces applied to Zipcar Threat of new entrants: Potential new entrants include existing car rental firms, companies that currently supply cars to car-sharing businesses (such as Volkswagen), and new start-up car-sharing ventures. As Zipcar is operating in only Boston, there are opportunities for new entrants (with sufficient resources) to establish themselves as dominant car-sharing service providers in other cities. This threat to the profitability of Zipcar’s planned future expansion

Zipcar Upon receiving first round financing of $1.3 million, Zipcar is, as CEO Robin Chase describes, “poised for action”. The measures that the company intends to take moving forward will likely determine its future viability as the dominant player in the relatively untapped market of car sharing in North America. Currently, Chase is testing the concept in the single market of Boston, and has ambitious goals to break into other markets along the East and Mid-coast by the end of next year. Having

Zipcar 1. Company: Zipcar has great potential to meet needs of urban consumers. An analysis of the company’s strategy, its potential customer market, and its financing needs shows us that while Chase has been great at researching and identifying a potential multi-million dollar business, her ability to raise funds, manage operations, and grow the business at speeds required to keep the competition at bay is in question. Competition: There are no large competitors for Zipcar with only two other

Case Assignment #1 1. Zipcar motivates its customers and partners by truly addressing their needs and wants from a company like theirs. For example, customers want something that will save them money. Zipcar’s solution to this is an affordable way to use a car that’s much cheaper than buying your own car. It cuts out the need to buy insurance, maintenance, gas, parking, and the general cost of the car. Cities want to cut down traffic and congestion. By using Zipcar, people tend to drive fewer

Consider: Assignment Questions: (1) Zipcar is a membership based car sharing company which has innovated the way car sharing service has ever been used in the past. It has a distinct brand image is straightforward and has no string attached service. It saves the customers from the bureaucracy that customers have to suffer through traditional car rentals and the cumbersome paperwork which they have to go through every time they make a trip to car rental counter. Zipcar members use zipcard to unlock the

Abstract/Summary This case is about a global car sharing service that lets you rent cars at your convenience. Zipcar started in 1999 when its European founders brought their idea of a car-sharing business to America, and has since partnered and expanded its business in many different countries such as Austria, Canada, France, Spain, the United Kingdom, and the United States. Zipcar’s major marketing strategy focuses on making transportation more convenient to urban life, rather than just making

[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close

Juan Francisco Marines Case Study Analysis: Zipcar (1) WHO ARE THE MAIN PLAYERS IN THE CASE? | Summary: Who: Robin Chase CEO and Co-founderWhen: October 14, 2000What: Option 1: Reach out to other investors Option 2: Create a new business model Option 3: Close the businessMain Players: * Robin Chase * Antje Danielson - * Corporate PresidentOthers * Glenn Urban – Dean and mentor to Chase * JohnSnow – Consulting Firm * Paul Covell – MIT engineer

charging lower prices * Be a pioneer in the car sharing/rental market in the United States with long-term potential. * The main goal of Zipcar is to satisfy unmet consumer needs regarding a convenient access to transportation by offering car-sharing service that works with advanced wireless platform. 2. Current Target Markets Basically Zipcar wants to attract people who do not have a car, and people who are not interested in dealing with the hassle of owning a car due to traffic jams

Zipcar Zipcars have benefits that stand out over owning your own car. These benefits are that you no longer have the expense of car-payments, insurance, gas or routine maintenance repairs. Although it is similar to a rent-a-car, it is more practical when you need a car for an hour or so to run an errand. I first heard about Zipcars a few years back since a local college campus was using them. Students that lived on campus, normally walked to classes, however, there was times when transportation